Private Label Packaging: before starting

The do's and dont's before you start

Private label packaging is one of the smartest ways for small businesses, shops, and producers to bring their products to market with a professional image — without the heavy costs of building a large-scale facility.

From herbs and spices to nuts and other specialty goods, private label solutions allow you to focus on your product, while a trusted packaging facility takes care of presentation, compliance, and branding.

Why private label packaging is a great choice?
what to look for when selecting a facility?
How to make sure your brand stands out while staying compliant with EU regulations?

Choosing Private Label Packaging is:

• Cost-Effective: Avoid the upfront investment in machinery and packaging lines.

• Flexibility: Start with low minimum quantities — ideal for new or small businesses.

• Professional Image: High-quality packaging helps your product gain credibility on the shelf.

• Faster to Market: With a packaging partner, you can launch products quickly without worrying about technical details.

Tips: what to notice before choosing a Packaging Facility

When selecting a packaging partner, consider the following:

- Credibility

Make sure the facility has a proven track record, satisfied clients, and transparent processes.

-Flexibility

Choose a partner who offers a range of packaging materials and formats — from nylon bags to recyclable doy-packs and glass jars. Flexibility means you can adapt as your brand grows.

-Legality & Certifications

Your packaging facility should comply with EU regulations on food contact materials, hygiene standards, and traceability. Ask for all legal documents and certifications before you start.

Building a Strong Branding Impression

Packaging is more than just a container — it’s the first impression of your brand.

• Logo & Design Layout: Keep it clean, modern, and aligned with your brand identity.

• Premium or Minimalist: Decide how you want your product to be perceived — luxury, eco-friendly, everyday value?

• Consistency: Use the same brand elements across all product lines for recognition.

Barcodes & Labeling

A professional packaging facility can help you create and print barcodes directly on your packaging. This ensures:

• Traceability

• Retail compliance

• Smooth logistics and sales

When it comes to labeling under EU law, make sure your packaging includes:

• Product name and description

• Net weight/volume

• List of ingredients (in descending order)

• Allergens highlighted

• Nutritional information (where required)

• Best-before or expiry date

• Storage conditions

• Manufacturer/packer/distributor details

• Country of origin (where applicable)

Conclusion

Private label packaging gives businesses the opportunity to grow with professional, flexible, and fully compliant solutions. By choosing a trustworthy packaging partner who values credibility, legality, and branding, you not only protect your product — you also enhance your market presence and customer trust.

At Vlachos Deli, we specialize in helping small businesses and producers stand out with tailor-made private label packaging solutions. From herbs and spices to nuts and dried goods, we combine quality, compliance, and design to make your brand shine.

Vlachou Panagiota
Private Label & Packaging at Vlachosdeli.com

Key EU Legislation References

1. Food Contact Materials – Safety & Traceability (Regulation EC 1935/2004)
   Defines general safety, traceability, and labeling requirements for all food contact materials in the EU.
   Food Safety

2. Good Manufacturing Practices (GMP) – Regulation EC 2023/2006
   Ensures that packaging processes and facilities maintain quality, hygiene, and traceability.
   Food Safety

3. EU Packaging & Packaging Waste Directive – 94/62/EC
   Establishes essential requirements for packaging recyclability, reuse, and waste reduction.
   Βικιπαίδεια

4. Food Information to Consumers – Regulation EU 1169/2011
   Outlines mandatory label details: ingredients, allergens, weight, origin, language, and nutritional info.
   Βικιπαίδεια

5. General Food Law & Traceability – Regulation EC 178/2002
   Sets foundational principles for food safety and traceability across the EU food chain.
   Βικιπαίδεια

6. General Product Safety Regulation – Regulation EU 2023/988
   Requires product identifiers, manufacturer info, use instructions, and documentation (Tech File/DPP) for all consumer goods.
   Βικιπαίδεια

7. Digital Product Passport (DPP)
   Under future regulations (like ESPR), mandatory for improved product data, traceability, and sustainability by 2030.
   Βικιπαίδεια

8. New EU Packaging Regulation (PPWR) (upcoming)
   Will replace the current Packaging Directive with stricter sustainability and labeling requirements across the packaging lifecycle.
   KPMG-LawClarityverpackungsgesetz.com